Best Small Business Tools You Don't Want to Miss

GetResponse is an email marketing and automation platform that helps businesses grow their lists, communicate with customers, promote products, and monetize content. It offers a suite of tools including signup forms, landing pages, website builders, conversion funnels, email marketing, autoresponders, marketing automation, web push notifications, SMS marketing, ecommerce integrations, popup creators, AI recommendations, paid ads, course creators, premium newsletters, and webinars. The platform allows for seamless data synchronization and integration with other tools through 170+ integrations. It provides various plans for different needs, from affordable plans for marketers to enterprise-grade solutions for mid and large companies, and specialized plans for creators. GetResponse also offers a free trial and a 24/7 support team. The platform boasts high deliverability rates and average list growth for paid plans within the first 30 days. It also provides resources like a blog, webinars, and a help center to assist users in their journey. The platform is designed to help businesses grow their audience, save time, boost engagement, create and monetize content, and scale their online stores. It offers various features to help businesses achieve these goals, including email marketing tools, landing pages, marketing automation tools, online course creators, AI recommendations, and high-volume solutions with dedicated support.

ActiveCampaign is an all-in-one marketing automation platform designed to help businesses create and automate personalized customer experiences. It offers a suite of tools for marketing automation, omnichannel marketing, content creation, audience management, analytics, and reporting, all integrated with AI capabilities. Key features include email marketing, dynamic content personalization, contact segmentation, CRM for sales tracking, landing pages, and forms for lead generation. ActiveCampaign provides solutions for various industries, including agencies, online education, ecommerce, multi-location businesses, SaaS, healthcare, creators, travel, and non-profits. It caters to solopreneurs, small and medium businesses, and enterprises, offering tools to streamline customer engagement and optimize business operations. The platform boasts integrations with over 900 popular marketing tools, allowing for seamless automation across the entire marketing stack. ActiveCampaign's automation features help save users significant time, with customers reporting average monthly time savings of 20 hours. The platform also provides email templates, automation recipes, and free marketing tools to enhance user experience and efficiency. ActiveCampaign offers a free 14-day trial, with no credit card required, and supports over 180,000 customers globally.

HubSpot is an AI-powered customer platform that provides all the software, integrations, and resources needed to connect marketing, sales, and customer service. Its connected platform helps businesses grow faster by focusing on customer needs. HubSpot's platform brings marketing, sales, and service teams together on a single AI-powered platform. It's user-friendly, delivers quick value, and offers a unified customer view throughout their journey. While each product within the platform is powerful individually, the true value lies in using them together. HubSpot offers various products, including: * **Marketing Hub:** AI-powered marketing software for lead generation and automation, with features like social media management, marketing automation, and analytics. * **Sales Hub:** Easy-to-use sales software leveraging AI for pipeline building and deal closing, including sales workspace, deal management, and prospecting tools. * **Service Hub:** Customer service software powered by AI to scale support and drive retention, with features like an omni-channel help desk, customer success workspace, and customer agent tools. * **Content Hub:** An all-in-one, AI-powered content marketing platform for content creation and management, including a scalable CMS, brand voice tools, and content agent features. * **Operations Hub:** Operations software using AI to activate and manage data, with features like data sync, programmable automation, and AI-powered data quality automation. * **Commerce Hub:** B2B commerce software for collecting payments and automating billing, including invoice and subscription management, quotes, and payment links. * **Small Business Bundle:** A discounted bundle of the Starter edition of each product, designed for startups and small businesses, offering a unified platform for finding and reaching customers, growing sales, and organizing customer data. HubSpot also features Breeze, its AI tools that assist with tasks, automate work, enrich data, and improve overall efficiency. HubSpot's solutions address various business challenges, including lead generation, sales acceleration, and content creation for the entire customer journey. HubSpot customers have reported significant improvements, such as increased web traffic, deals closed, and tickets resolved, after one year of using the platform.

Mailchimp is a comprehensive email marketing and automation platform designed to help businesses of all sizes grow their revenue. It offers a suite of tools and services to create personalized email campaigns, manage audiences, automate marketing tasks, and track campaign performance. Mailchimp's platform integrates with various other marketing tools, such as Shopify, Wix, Salesforce, Canva, and WooCommerce, to streamline workflows and provide a holistic marketing experience. The platform also includes AI-powered tools to assist with content creation and campaign optimization. Mailchimp provides various plans, including a free trial, to cater to different needs and budgets. The platform offers detailed analytics and reporting features to track campaign performance and identify areas for improvement. It also provides resources, including tutorials, case studies, and support, to help users maximize their use of the platform. Mailchimp's services extend to various industries, including e-commerce, service-based businesses, mobile and web apps, startups, agencies, and freelancers. Professional services, such as personalized onboarding and customer success management, are also available to help users get started and stay successful. Mailchimp boasts a large user base, high email deliverability rates, and a reputation for helping businesses achieve significant ROI.

vcita is a comprehensive small business management software designed for various service-based businesses. It streamlines and automates tasks like client management, online appointments, billing, invoicing, and marketing. The platform offers features such as detailed client records, online payment collection, online scheduling and calendar management, marketing campaigns, estimates and invoices, a 24/7 client portal, staff management, automation of time-consuming tasks, a mobile app, reporting, document management, and integrations with other tools. vcita is tailored for busy small business owners, is easy to get started and use, and offers highly-praised customer support. The platform is secure and compliant, keeping client data and payments protected. vcita is available in multiple industries, including healthcare, home services, business services, fitness, education, and more. It's an all-in-one solution that supports all business needs in one integrated app, and is designed for businesses of all sizes, from solopreneurs to growing enterprises. vcita's built-in AI business advisor, BizAI, provides actionable insights and recommendations based on business data and industry benchmarks. The platform offers various pricing plans to fit different business needs, with a basic Kickstart package for solopreneurs starting at $29. Detailed pricing information is available on the pricing page.

Bookafy is a robust online appointment booking software designed to automate customer appointments and reimagine the customer experience for businesses of all sizes. It helps businesses streamline their scheduling process, improve customer interactions, and drive sales. Bookafy's advanced logic ensures the right staff member is booked with the right customer, every time. It offers various features to enhance the customer journey, including: * **Skill-based lead routing:** Customers are automatically directed to the appropriate staff member based on their skills and expertise, leading to more efficient and effective interactions. * **Automated reminders:** Prevent missed appointments with SMS text reminders, saving time and resources. * **Video calls:** Integrates with Zoom, GoToMeeting, Webex, and other platforms to automatically fetch meeting links, facilitating seamless video calls. * **Payment processing:** Secure appointments with credit card payments at booking time or secure credit card information to prevent no-shows. * **Flexible scheduling options:** Supports one-to-one, many-to-one, and one-to-many meeting types, catering to diverse scheduling needs. * **Customizable branding:** Allows businesses to customize the platform's appearance with custom colors, fonts, logos, and white-label options to match their brand identity. * **Automated pre and post-appointment communication:** Impress clients with automated emails and SMS messages for pre-appointment warm-up, reminders, and post-appointment feedback requests. Bookafy integrates with various third-party apps and offers an open API for custom integrations. It's designed to be user-friendly, with a simple UI and full access to all features. The platform is available on a per-user licensing basis, with optional white-label rebranding. The company offers a dedicated success manager, a top-tier technical integration team, and an easy-to-use dashboard, along with email and live chat support. Bookafy's commitment to data security is paramount, with robust privacy and security protocols in place. The platform can be launched quickly, providing a fast and efficient solution for businesses looking to add booking capabilities to their offerings.

Appointlet is an online scheduling platform that helps businesses and organizations streamline their appointment scheduling process. It allows users to easily set their availability, share booking links, and manage bookings. Appointlet integrates with various calendar systems, video conferencing tools, CRMs, and payment processors. Key features include customizable booking pages, automated invites and reminders, team scheduling, and the ability to embed Appointlet onto websites. Users can create web conference rooms, sync with Google/Outlook calendars, and manage bookings through a dashboard. Appointlet is designed to simplify scheduling, improve client experience, and save time for professionals. The platform is trusted by over 100,000 companies and organizations worldwide, and offers a free plan with no credit card required.

Setmore is a free scheduling software that helps businesses organize their appointments, manage bookings, and automate reminders and payments. It allows businesses to create a custom Booking Page to showcase their services, availability, and prices online. Customers can self-book appointments 24/7, without needing to call or visit the business in person. Setmore integrates with various platforms, including Zoom, Google Calendar, Facebook, Instagram, and Stripe, to streamline operations and enhance customer experience. The platform offers features like automated confirmations and reminders, staff scheduling, calendar sync, and mobile apps. Setmore caters to a wide range of industries, including barber shops, legal firms, automotive businesses, medical practices, photography studios, and personal training services. The platform offers different pricing plans, including a free plan, Pro plan, and Team plan, with varying features and user limits. The free plan allows up to 4 users, while Pro and Team plans offer unlimited users. Setmore provides 24/7 human support and offers a money-back guarantee for Pro features. The platform also connects with other calendars and enables online payments. Setmore is committed to providing a seamless and user-friendly experience for businesses and customers alike, helping businesses grow and improve customer experiences. Setmore also donates 1% of its revenue to plant trees.

Calendly is a scheduling automation platform designed to eliminate the back-and-forth emails needed to find suitable meeting times. It offers a range of features beyond basic scheduling, including automated reminders, follow-up emails, and SMS messages to improve meeting attendance and results. Calendly allows users to share their booking page directly with invitees, or embed their availability in emails or on their website. The platform is used by over 20 million professionals and is considered the #1 scheduling tool. Calendly offers solutions for various departments, including Sales, Marketing, Customer Success, Recruiting, IT, and Education, helping them drive revenue, speed up sales cycles, close more deals, drive pipeline, improve lead response times, boost conversion rates, drive retention, speed up response times, improve NPS and customer health, hire more efficiently, speed up recruiting cycles, improve the candidate experience, maintain enterprise-grade security, implement and govern scheduling easily, drive adoption and ROI across teams, drive valuable connections, increase communication and foster coordination, and deliver a better educational experience. Calendly integrates with various tools, including Google Suite (Calendar, Meet, Analytics) and Microsoft Suite (Teams, Outlook, Azure SSO), and other applications, to seamlessly integrate into users' workflows. It supports team-based scheduling, customizable availability settings, scheduling rules, buffers, and the ability to connect conferencing tools. Users can create custom event types, share scheduling links, and automate workflows for reminders and follow-ups. Calendly also offers routing forms for qualifying, routing, and scheduling meetings with high-value leads, round robin and collective events for team scheduling, admin management tools for streamlining onboarding, ensuring consistency, tracking scheduling trends, maintaining security standards, and more. The platform is available in various pricing plans, including a free option for individuals, Standard, Teams, and Enterprise plans with custom pricing for enterprise-level needs. Calendly is trusted by over 100,000 leading organizations, including 86% of Fortune 500 companies. It prioritizes security with enterprise-grade admin management, security integrations, data governance, compliance audits, and privacy protections. Calendly's features include scheduling automation, customizable availability, mobile apps, browser extensions, meeting routing, email & website embeds, reminders & follow-ups, meeting polls, analytics, and admin management. It integrates with various tools like Google ecosystem, Microsoft ecosystem, calendars, video conferencing, payments, sales & CRM, recruiting & ATS, email messaging, embed Calendly, analytics, API & connectors, and security & compliance.

Zoho is a comprehensive suite of cloud-based business software applications. It offers a wide range of tools designed to streamline various business functions, from customer relationship management (CRM) and marketing automation to accounting, payroll, and customer support. The platform is built around a unified approach, aiming to connect different departments and processes within an organization. Zoho's applications are designed to be user-friendly and adaptable to businesses of all sizes, from startups to large enterprises. The software suite includes features for managing customer interactions, automating marketing campaigns, handling finances, and providing excellent customer support. Zoho's focus on ease of use and integration allows businesses to efficiently manage their operations and improve overall productivity. The company emphasizes a customer-centric approach, with a strong emphasis on research and development to continually enhance its products and adapt to evolving business needs. Zoho's commitment to long-term growth and sustainability is evident in its dedication to providing reliable and effective solutions for its clients. The platform's unified nature helps break down departmental silos, improving communication and collaboration. Zoho One, a key offering, acts as an operating system for businesses, connecting various applications and providing a centralized platform for managing different aspects of a company's operations. Zoho's global presence and commitment to local communities are highlighted in its transnational approach, ensuring that its solutions cater to diverse business needs worldwide. The company's focus on privacy and data security is a key aspect of its operations, with a commitment to not selling or owning user data. Zoho's revenue model is based on software license fees, rather than advertising, reflecting its commitment to its customers.

Rose Rocket Platform is a transportation software designed to adapt to the unique needs of individual businesses, unlike traditional TMS (Transportation Management System) software which uses rigid, one-size-fits-all rules. It offers flexible technology that adapts to your business, with ready-made tools to customize everything from fields and documents to entire processes. The platform celebrates your business's uniqueness, allowing you to customize workflows, tools, and business rules without coding or workarounds. It's a future-proof set of building blocks that allows for customization from workflows to tools to underlying business rules. The platform fosters collaboration among drivers, carriers, and shippers to streamline operations and unlock new revenue streams, turning your freight network into a profit engine. It's built with business templates for Truckload, LTL, Brokerage, Enterprise, or custom needs. Users can add modules like Dispatch and Accounting, Reporting, and Customer Management, paying only for the modules they need. Customization tools allow mapping existing processes, data, and rules to tailor the system to your specific needs. The platform offers various software solutions including Trucking Software, Freight Broker Software, Enterprise Software, 3PL Software, Cloud TMS Software, Trucking Dispatch Software, LTL Software, TMS System Software, and various integrations and AI capabilities. It supports various use cases such as Order Automation, Customer Visibility, Driver App & Dispatch, Carrier Management & Load Tendering, and Middle Mile Operations. The platform also includes Builders for specific functionalities like Reefers, Driveaway, Yard Management, CRM, Drayage, and Cross-Border operations.

Zoho offers a comprehensive suite of cloud-based business software applications. Their products span various business functions, including sales, marketing, commerce, service, finance, email and collaboration, human resources, legal, security, and IT management, and BI and analytics. Zoho One is a unified platform designed to connect various departments and improve organizational efficiency. The company emphasizes a customer-first approach, long-term commitment, and investment in research and development. Zoho's software is designed for businesses of all sizes, from startups to enterprises. They offer various products like CRM, helpdesk software, accounting platforms, email services, payroll processing, and more. The company also provides suites like CRM Plus, Marketing Plus, Service Plus, Finance Plus, People Plus, and Workplace, which integrate multiple applications for specific business needs. Zoho's products are known for their ease of use, scalability, and integration capabilities. They also have a marketplace for extensions and integrations with other business tools. Zoho's commitment to privacy is highlighted, with a focus on software license fees as their primary revenue source, rather than advertising.

Copper is a customer relationship management (CRM) platform designed to help businesses of all sizes organize contacts, track deals, manage workflows, and automate tasks. It offers a comprehensive suite of tools for managing customer relationships, including email tools for personalized communication, automation features for streamlining processes, a mobile app for on-the-go access, and integrations with popular apps and tools. Copper's platform is designed to be user-friendly and adaptable to various business needs, with features for visualizing the entire customer journey, managing pipelines for different stages of the customer lifecycle, and collecting leads from various sources. It also provides custom reporting capabilities and integrates with Google Workspace, allowing seamless access to contacts, emails, and other data within the familiar Google environment. Copper's focus on ease of use, flexibility, and integration with existing tools makes it a compelling choice for businesses seeking a robust and efficient CRM solution. Case studies from various industries, including agencies, consulting firms, media companies, and more, highlight Copper's ability to improve client relations, streamline workflows, and enhance overall business performance.

Capsule CRM is a customer relationship management (CRM) system designed for small businesses. It helps businesses win more deals, be more productive, and delight customers. Capsule centralizes all client interactions in one place, allowing teams to understand client status, plan engagements, and deliver exceptional customer experiences. Key features include contact management, sales pipeline management, email marketing, sales analytics, project management, and workflow automation. The platform offers a streamlined approach to customer data management, tracking interactions, and providing valuable insights for informed decision-making. Capsule integrates seamlessly with existing tools, supporting over 70 integrations, including QuickBooks, Zapier, Slack, WhatsApp, Google Workspace, and more. It's known for its ease of use, zero onboarding fees, and rapid implementation, allowing businesses to quickly start using the platform and achieve a return on investment. Capsule's user-friendly interface, customization options, and affordability make it accessible to businesses of all sizes. The platform also provides valuable resources through a blog with tips and tricks, and frequently asked questions (FAQs) to address common CRM concerns.

Nimble is a relationship-focused CRM designed for teams, not just salespeople. It's easy to use, integrates with Outlook/Gmail inboxes, social media, and the web. Nimble helps individuals and business teams thrive at every stage by cutting prospecting and lead generation time in half, streamlining contact management, managing repeatable processes across departments, and scaling personalized outreach and engagement. Key features include: relationship management, social profile matching and enrichment, browser and email extensions, sales, pipelines, and reporting (with customizable deals and reports, advanced search, automation, forecasting, and email tracking), workflows and automation (managing business workflows across departments, ditching spreadsheets, and saving time with templates), group and email sequence automation (sending email blasts or automated email series from your own email address), segmentation and saved segments (segmenting your database for targeted nurturing), web forms (designing and deploying web forms to generate leads), and Microsoft & Google integrations (automatically syncing emails, contacts, and calendars with Microsoft 365 products like Teams). Nimble is praised for its efficiency, with customer testimonials highlighting reduced data entry time (up to 95%), increased lead generation, and improved outreach effectiveness. The platform is backed by a strong reputation, earning numerous awards and recognitions from industry leaders like G2, Capterra, and others for its performance in various categories, including CRM, lead management, contact management, sales force automation, and social CRM.

Salesforce is an integrated, AI-driven platform that connects all your data and teams. It's a comprehensive CRM (Customer Relationship Management) application designed to help businesses of all sizes grow faster. The platform is powered by trusted AI, and the Einstein 1 platform, enabling increased productivity and customer loyalty. Salesforce offers various solutions tailored to different business needs, including Starter Suite for small businesses, and specialized solutions for sales, service, and overall customer engagement. The platform allows for seamless scaling as businesses grow. It also provides tools for data unification, personalization, and grounded AI, enabling a more customer-centric approach. Salesforce offers resources like whitepapers, demos, webinars, and a Trailhead learning platform to help users learn and implement the platform effectively. The platform also integrates with a vast marketplace of apps and consulting partners through AppExchange, allowing for customization and tailored solutions. Finally, Salesforce provides customer success stories and events to showcase its capabilities and support its users.

Pipedrive is a sales pipeline CRM designed to help small businesses manage leads, track sales activities, and close more deals. It allows sales teams to streamline processes, consolidate sales data in one unified CRM tool, automate follow-ups, ensure timely responses to leads, and keep an eye on sales achievements and team performance for ongoing improvement. Pipedrive's visual sales pipeline lets users see their entire sales cycle at a glance, highlighting key opportunities and providing notifications when follow-ups are needed. The platform offers features like automated reminders and follow-ups to increase productivity, eliminating repetitive tasks. Real-time reports provide insights into sales performance, allowing sales reps and managers to prioritize business processes. Pipedrive also boasts forecasting and revenue tracking capabilities, enabling confident predictions based on past performance. AI-powered features like the AI Sales Assistant predict deal outcomes, suggest leads to pursue, and provide daily snapshots of team performance. The platform is customizable, allowing users to adapt it to their specific sales strategies and processes. Pipedrive integrates with hundreds of tools and apps, including email marketing, document management, and website tracking software, through its marketplace. It offers robust security features, including AES-256 encryption, SOC 2 compliance, and leading hosting infrastructure. Pipedrive's mobile apps provide access to data and tools on the go, enhancing sales efficiency. The platform is designed to be user-friendly and adaptable to various team sizes, with different pricing plans available to suit different needs.

Less Annoying CRM is a customer relationship management (CRM) software designed specifically for small businesses. It prioritizes ease of use and excellent customer service, aiming to be a user-friendly alternative to complex, investor-driven CRMs. The company emphasizes a commitment to small businesses, offering a single, low price tier without contracts or hidden costs. Key features include lead tracking, task management, and a calendar integrated directly into the CRM, streamlining workflow. The software is built with a focus on simplicity and ease of use for solo users, and the company boasts a team of experienced customer service representatives who are dedicated to long-term customer success. Less Annoying CRM is self-funded, allowing them to prioritize the needs of small businesses over investor demands, resulting in a product tailored to their specific requirements. The company's commitment to small businesses is reflected in their pricing model, features, and customer service approach, making it a user-friendly and affordable option for small business owners.