SEO
Schema Markup Generator
Build valid JSON-LD structured data for FAQ pages, local businesses, and products — fill in a form, copy the script tag, paste it into your page. Free, no signup.
Fill in the required fields and the copy-paste snippet appears here.
Generated in your browser. Nothing is stored.
✳ Free · No signup · Runs in your browser — we never store your numbers
Small business guide
What this tool helps you do
Use this free schema markup generator to create valid JSON-LD structured data without writing a line of code. Pick a schema type — FAQ Page, Local Business, or Product — fill in the fields, and the tool builds a ready-to-paste `<script type="application/ld+json">` snippet you can drop straight into your page.
Structured data helps Google understand what a page is about and makes it eligible for rich results: FAQ dropdowns under your listing, business details like hours and phone number, and product information such as price and availability. Writing JSON-LD by hand is easy to get wrong — a missing comma or misnamed property breaks the whole block — so this json-ld generator handles the syntax for you. Everything runs in your browser; nothing is uploaded or stored.
How to use this tool
- 1
Choose your schema type from the "Schema type" select: FAQ Page, Local Business, or Product.
- 2
Fill in the fields for that type — question/answer pairs for FAQ, name/address/phone/website/price range for Local Business, or name/description/brand/price/currency/availability for Product.
- 3
Review the generated JSON-LD snippet, which updates as you type.
- 4
Copy the snippet and paste it into the `<head>` or body of the page it describes — once per page.
- 5
Check the live page with Google's Rich Results Test to confirm Google can read it.
Examples
Local business schema for a barbershop
A barbershop wants its name, address, and phone number to show up correctly in Google.
Inputs
- Schema type: Local Business
- Name: Fade District Barbershop
- Business type: Hair salon / barber
- Address: 412 Oak Street, Columbus, OH 43215
- Phone: (614) 555-0142
- Website: https://example.com
- Price range: $$
Result
A complete LocalBusiness JSON-LD block with every field in the right property — address split into street, city, region, and postal code — ready to paste into the homepage. The Rich Results Test reads it with no errors.
Local business schema gives Google an unambiguous, machine-readable version of your name, address, and phone. Make sure it matches your Google Business Profile exactly — consistency is what search engines reward.
FAQ schema for a service page
A dog groomer's pricing page already answers five common questions in plain text.
Inputs
- Schema type: FAQ Page
- Q: How much does dog grooming cost? / A: Most grooms run $55-$95 depending on size and coat...
- Q: How long does an appointment take? / A: Typically 90 minutes to 2 hours...
- Q: Do you groom anxious dogs? / A: Yes — we book extra time and work at your dog's pace...
Result
A FAQPage JSON-LD block with each question and answer as a structured pair. Once pasted into the page, the questions become eligible to appear as expandable dropdowns under the search listing.
FAQ schema should mirror questions and answers that are actually visible on the page — mark up your real content, don't invent extra Q&As just for the markup. The tool pages on this site use FAQ schema the same way.
Key terms
Structured data
Machine-readable information added to a page that tells search engines what the content means, not just what it says.
JSON-LD
Google's preferred structured data format — a JavaScript object in a script tag, kept separate from your visible HTML.
Rich results
Enhanced search listings (FAQ dropdowns, star info, prices, business details) that structured data makes a page eligible for.
How to interpret the result
Valid markup means eligible, not guaranteed
If the Rich Results Test shows no errors, Google can read your markup — that is the whole job of this tool. Whether Google actually shows a rich result depends on the query, your page quality, and how useful Google thinks the enhancement is. Treat schema as raising your ceiling, not as a switch you flip.
Match the markup to the visible page
Schema should describe what a human sees on the page: the same questions, the same price, the same phone number. Markup that contradicts or embellishes the visible content can get rich results ignored or, in bad cases, earn a manual action. If your page changes — a price update, new hours — regenerate the snippet and replace the old one.
Common mistakes
- Pasting the same schema block on every page of the site instead of putting each type on the one page it describes.
- Marking up content that isn't visible on the page, like FAQ answers that appear only in the JSON-LD.
- Letting the schema drift out of date — an old price or phone number in the markup while the page shows the new one.
- Hand-editing the generated JSON and breaking it with a stray comma or quote; regenerate instead.
- Skipping validation — always run the live URL through Google's Rich Results Test after publishing.
Frequently asked questions
Is this schema markup generator really free?+
Yes — free, no signup, no limits for normal use. Generate as many snippets as you need.
Do you store the business details I enter?+
No. Everything runs in your browser — your inputs and the generated JSON-LD never leave your device.
What does schema markup actually do?+
It gives Google a structured, unambiguous description of your page — this is a business at this address, this is a product at this price, these are questions with these answers. That helps Google understand the page and makes it eligible for rich results like FAQ dropdowns and business details in search.
Where do I paste the snippet?+
Into the HTML of the page it describes — the `<head>` is conventional, but anywhere in the body works too. Add it once per page. Most website builders (WordPress, Squarespace, Shopify) have a custom code or header injection option per page.
Does adding schema guarantee rich results?+
No. Valid schema makes your page eligible; Google decides per query whether to show the enhancement. Pages with clean markup, matching visible content, and decent quality get rich results most often, but nothing is guaranteed.
Is Local Business schema worth it for a small shop?+
Yes — it is one of the highest-value, lowest-effort types. It confirms your name, address, phone, and hours in a format Google trusts, which supports your local search presence alongside your Google Business Profile.
How do I check my schema is working?+
Paste your page URL into Google's Rich Results Test. It reports whether the markup is valid and which rich results the page is eligible for, and flags any missing or malformed fields.