Best Small Business Tools You Don't Want to Miss

CoSchedule offers an all-in-one AI marketing calendar to organize content, social media, and other marketing efforts. It provides various tools for different aspects of marketing, including: * **Calendars:** Social Calendar, Content Calendar, and Agency Calendar, designed to centralize tasks, projects, and campaigns for individuals, teams, and agencies. * **Generative AI:** Hire Mia, a collaborative AI editor, to boost marketing output. * **Content Optimization:** Headline Studio, an AI-powered headline writing tool, to create engaging and SEO-friendly headlines, captions, and titles. * **Marketing Education:** The Actionable Marketing Institute, a library of on-demand marketing courses. * **Tools:** A wide range of free AI writing tools, including idea generators for various content types (holidays, online stores, sales pitches, etc.), compliance generators (HIPAA, GDPR, etc.), and tools for analyzing headlines and optimizing social messages. CoSchedule aims to streamline the marketing process, helping teams and individuals stay organized and maximize their efforts. The platform's comprehensive suite of tools and AI capabilities are designed to improve efficiency and effectiveness in marketing. The platform also provides resources like customer stories, popular use cases, and a marketing blog to help users understand and utilize the tools effectively.

Hootsuite is a social media management platform that helps businesses manage their social media presence across multiple platforms. It offers a range of features, including publishing and scheduling posts, social media analytics, social listening, AI content creation, tools for identifying the best times to post, engagement tools, an inbox and messaging system, employee advocacy tools, and social advertising. Hootsuite also provides integrations with various other platforms and tools. The platform caters to various industries, including small businesses, financial services, government, healthcare, education, real estate, professional services, legal, and agencies, as well as nonprofits. Hootsuite offers resources such as social media trends reports, case studies, webinars, a blog, courses, free tools, templates, tutorials, and demos, as well as a FAQ section. The platform boasts significant improvements in reach (+636%), growth across social channels (+500%), and sourced revenue (+250%) year-over-year. Hootsuite helps businesses prove their social ROI by providing detailed analytics, identifying high-performing content, benchmarking against competitors, and scheduling posts at optimal times. It streamlines social media management by allowing users to schedule posts across multiple networks from a single dashboard, using Canva templates, AI-powered caption and hashtag generation, and seamless workflows. Hootsuite also simplifies communication by providing a unified inbox for managing comments and messages across platforms, with automated routing, auto-responders, and chatbot integrations. The platform automates caption writing and messaging, freeing up time and reducing burnout. Hootsuite also offers social listening tools to monitor keywords, mentions, and hashtags, enabling brands to stay informed about public perception. The platform is demonstrated through examples like DaVita, which increased web traffic from LinkedIn by 136% using employee advocacy, generating roughly $1.5M in equivalent ad spend and a 27% year-over-year increase in job applications from social media.

Buffer helps you build an audience organically on social media. It's a values-driven company offering affordable and intuitive marketing tools for ambitious individuals and teams. Buffer streamlines the social media management process by providing tools to create, publish, analyze, and engage with your audience across various platforms. Key features include: <em> <strong>Content Creation:</strong> Building a library of content ideas and turning them into captivating posts for different platforms. </em> <strong>Audience Growth:</strong> Sharing content on the right channels with suggested hashtags to help grow your following. <em> <strong>Time Savings:</strong> Automating content publishing to save time and showcasing work with automated reports. </em> <strong>Collaboration:</strong> Facilitating team collaboration with permissions levels and approval flows for seamless workflow. Buffer's tools allow for efficient and intentional social media management, saving time and resources while strengthening audience engagement. The company boasts a strong customer support system with 24/7 email and social media support, as well as a comprehensive help center. Buffer has a proven track record of helping businesses and individuals grow their social media presence, as evidenced by customer testimonials and growth statistics.

Constant Contact offers a suite of digital marketing tools, including email marketing, email templates, SMS marketing, social media marketing, ecommerce marketing, and event marketing. Their tools also encompass AI-powered writing assistance, automation for timely email delivery, integrations with various apps, list-building tools, and comprehensive campaign reporting. Constant Contact caters to businesses of all sizes, from startups to established enterprises, providing resources for new, experienced, and advanced marketers. They offer various partner programs, including franchise, enterprise, agency, marketing expert, and business partner programs, designed for different needs and business models. Constant Contact also provides resources like a blog, podcast, customer stories, webinars, and an on-demand library to help users learn and grow their marketing skills. They offer a community forum for users to connect and share experiences, a knowledge base for troubleshooting and support, and a marketing advisor service for personalized guidance. Constant Contact's customer support is highlighted as award-winning, and their tools are designed to be easy to use, helping businesses drive revenue and boost growth. The platform supports various industries and business types, with customer success stories showcasing the platform's effectiveness.

Flick is an AI-powered social media marketing platform designed to simplify and streamline the social media process for business owners, marketers, and creators. It offers a comprehensive suite of tools for managing and growing social media presence, including scheduling posts, managing hashtags, generating captions, analyzing performance, and providing insights. The platform allows users to visually plan content, find relevant hashtags, and track key metrics. Flick provides tools for Instagram, Facebook, TikTok, and LinkedIn, offering a visual drag-and-drop calendar for scheduling, previewing future feeds, and accessing relevant hashtags. It leverages AI for strategy, planning, content creation, and caption writing, aiming to reduce workload and improve results. Flick also offers resources like a blog, academy, YouTube videos, open benchmarks, and a Facebook group for community support and industry insights. The platform is accessible through a web browser and mobile apps for iOS and Android, ensuring consistent access to hashtags, analytics, and content calendars. Flick prioritizes user safety by using the official Instagram API for publishing, analytics, and hashtag management, ensuring account security. The platform is trusted by thousands of creators, brands, and marketers, and is designed with a focus on user experience and customer support.

CrewHu is an online social employee recognition platform that helps employers create a happy work environment resulting in lower turnover and higher productivity and sales. Employees are recognized and rewarded by their managers and peers for great work based on their company culture and goals. The 1 click survey is sent automatically through your CRM or on an email signature. You can align and communicate company goals with your team by creating goal-based contests.