Best Small Business Tools You Don't Want to Miss

Hand picked tools to build and grow your small business. Compare top-rated small business software and tools with unbiased reviews, feature comparisons, and pricing analysis. Get expert recommendations for your business size and budget
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SEO

Rank Math

Rank Math

Rank Math is a powerful Search Engine Optimization plugin for WordPress. It simplifies content optimization by providing built-in suggestions based on best practices. Users can easily customize SEO settings, control indexable pages, and manage website appearance in search results using structured data. Rank Math integrates with popular platforms, automates SEO configuration, and streamlines post optimization. Its setup wizard guides users through installation and configuration, verifying site settings and recommending optimal configurations for performance. The clean and simple user interface presents relevant information, highlighting important details alongside posts. Advanced snippet previews allow users to see how posts will appear in search engine results pages (SERPs), preview rich snippets, and visualize social media sharing previews. Rank Math prioritizes performance, ensuring its functionality doesn't compromise speed. It offers industry-leading support with fast turnaround times and effective issue resolution. The plugin automatically runs SEO tests, integrates with Google Search Console, tracks keyword performance and click-through rates within the WordPress admin area, and allows easy configuration of 16 types of structured data (Schema markup) without HTML manipulation. Rank Math is secure, with frequent code reviews and a proactive development team, prioritizing user privacy. The plugin provides comprehensive support, ensuring all questions are addressed and a smooth user experience.

Mangools

Mangools

SE Ranking

SE Ranking

SE Ranking is an all-in-one SEO platform designed for SEO professionals, agencies, and businesses of all sizes. It provides a comprehensive suite of tools for SEO research, monitoring, content marketing, and local marketing. The platform boasts a powerful combination of advanced AI and machine learning technologies, offering unique traffic, keyword, and backlink datasets. Key features include rank tracking, website audits, on-page SEO checkers, competitor analysis, backlink monitoring, keyword research tools, content marketing tools, and local marketing software. SE Ranking also offers tools for agencies, such as an agency pack, SEO report generators, lead generation solutions, and white-label options. The platform is trusted by over 1 million SEO professionals and is known for its user-friendly interface and reliable insights. SE Ranking's data is sourced from multiple sources, ensuring accurate keyword rankings and comprehensive domain profiles. The platform is available in multiple languages and offers flexible pricing plans to suit various budgets and needs, with options for individuals, agencies, and enterprises. The platform's pricing is designed to help businesses thrive on any budget, with feature-rich packages and the ability to scale subscriptions as needed.

Screaming Frog

Screaming Frog

Screaming Frog is a UK-based SEO agency specializing in search strategies for businesses of all sizes. They create and implement successful SEO and PPC campaigns, leveraging data, technology, and creativity. They also develop industry-leading SEO tools, including the Screaming Frog SEO Spider and Log File Analyser, used by thousands of SEOs and agencies worldwide for technical SEO audits and log file analysis. Their services encompass a wide range of SEO-related tasks, such as search engine marketing, search engine optimization, pay-per-click management, paid social media, technical SEO, content marketing, digital PR, reactive PR, link building, conversion rate optimization, Google Analytics consultancy, and digital copywriting. They provide software downloads for various operating systems (Windows, Mac, Linux) and offer support, training, and pricing information for their tools.

Moz

Moz

Moz offers a suite of SEO tools and services designed to help businesses improve their search engine rankings and drive organic traffic. Their products include Moz Pro, an all-in-one SEO toolkit; STAT, a large-scale rank tracking platform; Moz Local, for local SEO and reputation management; and the Moz API, for custom data solutions. Moz also provides free SEO tools, learning resources, and a community forum. The platform offers various features such as keyword research, competitive analysis, link research, rank tracking, domain overview, site crawl, daily analytics at scale, business listing management, review management, and custom data solutions. Moz Pro, for example, helps users discover quality keywords, optimize content, track rankings, uncover technical SEO issues, monitor efforts, analyze competitors, and identify SERP opportunities. STAT provides daily analytics across thousands of SERPs, content creation tailored to Google and audiences, market visibility, SERP feature insights, customizable segments, and flexible reporting. Moz Local facilitates business listing management, review monitoring, news and offer sharing, and performance monitoring. The Moz API allows users to track and analyze websites at scale, build custom tools, and leverage Moz's proprietary data. Moz Data provides access to a vast amount of SEO data, including 1.25 billion keywords, 44.8 trillion links, 100,000 local business listings, and 8 million daily SERPs analyzed. Moz also offers learning resources, including a beginner's guide to SEO, a learning center, webinars, how-to guides, and Moz Academy for upskilling and certifications. Moz also has a blog, agency solutions, enterprise solutions, small business solutions, case studies, and new releases.

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Ubersuggest

Ubersuggest is a powerful SEO tool that helps you discover how to win the game of SEO. It allows you to reverse engineer your competitors' SEO, content marketing, and social media marketing strategies, giving you insights into what's working for others in your market so you can adapt, improve, and gain an edge. Ubersuggest provides a wealth of features, including detailed competitor analysis, keyword research (from head terms to long-tail phrases), content ideas based on popular and shared content, backlink data to identify valuable link opportunities, and daily rank tracking. It also offers site audits and tailored SEO recommendations. The tool processes billions of data points monthly, offering insights across various platforms like Google, Facebook, Google Play, the App Store, YouTube, Amazon, and Pinterest. Ubersuggest's technology is integrated with the agency workflow, enabling teams to deliver better results faster. The tool is available for free in 234 countries, with a lifetime plan available at a significant discount compared to competitor offerings. It includes free limited features, such as keyword research, for over 500,000 companies.

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Google Search Console

Ahrefs

Ahrefs

Ahrefs is an all-in-one marketing intelligence platform that provides actionable data for SEO and digital marketing strategies. It offers a suite of tools to study competitor websites, audit and optimize websites, understand customer search intent, track web mentions and links, improve content with AI, and monitor search engine rankings. Powered by AhrefsBot, the platform crawls the web, collecting and processing petabytes of data daily. Ahrefs boasts the most trusted data and metrics in the SEO industry, with a high level of trust from SEO professionals, particularly regarding link data and Domain Rating. The platform also runs its own search engine (Yep) to enhance infrastructure, crawling speed, and search expertise. Ahrefs provides extensive educational resources, including free courses, video tutorials, detailed guides, and case studies. Ahrefs offers a robust community and support system, including a private community (Ahrefs Insider), 24/5 live chat support, and social media interaction. The platform is trusted by marketers from a significant portion of Fortune 500 companies and has a strong user base, with 17,558 users joining in the last 7 days. Ahrefs offers various pricing plans, from a free Webmaster Tools account to paid plans (Starter, Lite, Standard, Advanced, and Enterprise) catering to different needs and budgets. Ahrefs is committed to independent operation and focuses on helping content creators, aiming to build a search engine that shares profit with them.